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Want to Generate Buzz for Your Building? Have a Kanye Party

September 10, 2017

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Call it creative real estate. Skylight Studios has built a business finding distinctive but underused buildings in New York to serve as the backdrop for shows and marketing events for brands such as Nike and Ralph Lauren, and helping landlords gain exposure to their spaces.

Call it creative real estate. Skylight Studios has built a business finding distinctive but underused buildings in New York to serve as the backdrop for shows and marketing events for brands such as Nike and Ralph Lauren, and helping landlords gain exposure to their spaces.

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“Real estate is nothing without people. Even the most beautiful, historic spaces occasionally need a boost, and Stephanie Blake is the magician making that happen. As CEO of Skylight, she’s responsible for activating spaces ranging from New York’s Moynihan Station and St. John’s Terminal to San Francisco’s Ferry Building and Detroit’s Michigan Central Station. Blake has built a reputation working with governments, brands, and real estate developers to build a sense of place and activity in incredible and often unconventional spaces.”

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“Skylight not only monetizes a developer’s dormant asset, it also allows people in, inviting them to have a unique experience, and maybe even to take a picture or two—preferably geotagged on Instagram. It’s the beginnings of a historic structure’s 21st-century identity… where the only constant is change.”

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“Bleecker Street — specifically the quaint, five-block stretch in the West Village that until very recently was so pockmarked with empty storefronts that it was described as looking like “a Rust Belt city” — is alive and kicking, once again, with the help of the creative strategy firm Skylight.”

Read Article

“Real estate is nothing without people. Even the most beautiful, historic spaces occasionally need a boost, and Stephanie Blake is the magician making that happen. As CEO of Skylight, she’s responsible for activating spaces ranging from New York’s Moynihan Station and St. John’s Terminal to San Francisco’s Ferry Building and Detroit’s Michigan Central Station. Blake has built a reputation working with governments, brands, and real estate developers to build a sense of place and activity in incredible and often unconventional spaces.”

Read

“Skylight not only monetizes a developer’s dormant asset, it also allows people in, inviting them to have a unique experience, and maybe even to take a picture or two—preferably geotagged on Instagram. It’s the beginnings of a historic structure’s 21st-century identity… where the only constant is change.”

Read

“Bleecker Street — specifically the quaint, five-block stretch in the West Village that until very recently was so pockmarked with empty storefronts that it was described as looking like “a Rust Belt city” — is alive and kicking, once again, with the help of the creative strategy firm Skylight.”

Read

“Real estate is nothing without people. Even the most beautiful, historic spaces occasionally need a boost, and Stephanie Blake is the magician making that happen. As CEO of Skylight, she’s responsible for activating spaces ranging from New York’s Moynihan Station and St. John’s Terminal to San Francisco’s Ferry Building and Detroit’s Michigan Central Station. Blake has built a reputation working with governments, brands, and real estate developers to build a sense of place and activity in incredible and often unconventional spaces.”

Read

“Skylight not only monetizes a developer’s dormant asset, it also allows people in, inviting them to have a unique experience, and maybe even to take a picture or two—preferably geotagged on Instagram. It’s the beginnings of a historic structure’s 21st-century identity… where the only constant is change.”

Read

“Bleecker Street — specifically the quaint, five-block stretch in the West Village that until very recently was so pockmarked with empty storefronts that it was described as looking like “a Rust Belt city” — is alive and kicking, once again, with the help of the creative strategy firm Skylight.”

Read