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The Eugene

As a new luxury residence, The Eugene needed to be seen as an intuitive, irresistible home. It would need exposure that drew the leasing team’s ideal audience into the building just as its 844 rental units hit the market.

Skylight converted The Eugene's private basketball court into a New York Fashion Week runway show environment for a Millennial-favorite luxury brand Monse, whose audience fit the demographic for which Eugene apartments were positioned.

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Dom Pérignon vineyards from the sky
Vine leaf

“Early Friday evening on the west side of 31st Street in the tower of the Eugene apartments, well heeled ladies and gentlemen walked through a small gym, past the stationary bikes, and into a private basketball court.”

— The Daily Beast

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Ghirardelli Square

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Skylight at Brookfield Place

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Don Hill’s