Portfolio Archive
St. John’s Terminal
Skylight rebranded St. John’s Terminal as Skylight Clarkson Sq and Skylight Clarkson North and made it shorthand for cool and sophistication by activating it with innovative brands such as Nike, Proenza Schouler, Spotify, Comme des Garcons, Netflix, Justin Timberlake, and making it the home of WME/IMG New York Fashion Week.
To combat the perception of hyper-commercialism and ground “NYFW The Shows” in authenticity, WME/IMG sought a partnership with Skylight to move the official New York Fashion Week shows from the tents at Lincoln Center to unexplored downtown spaces that represented the history and fabric of New York City, making Skylight Clarkson Sq and Skylight Moynihan Station the official homes of NYFW and household names for NYC's cultural class.
“We’re looking forward to reintroducing the industry to a showcase of creative talent, style and innovation that made the New York runways famous. Part of this showcase involves staying close to inspirational hubs for fashion, art and music, and we’ve found a great home for that in Skylight Clarkson Sq.”
— Mark Shapiro
President, WME/IMG, for WWD
“The decision to house the new men’s fashion week at Skylight Clarkson Sq is just one of the many developments that have reinvigorated the Far West Village.”
— Bloomberg Business
"Collective Design fair at Skylight Clarkson Sq., where Stadler and Noguchi’s work will move into the raw real estate of the venue’s loading dock.”
Architectural Digest
