23 Wall
2017
Event Spotlight: Nike and Virgil Abloh's "OFF-CAMPUS”
Skylight identified a long-vacant downtown Manhattan landmark – JP Morgan's original offices at 23 Wall Street – for Nike and Virgil Abloh's "OFF-CAMPUS” installation.
The multi-day festival featured an exhibition of ten Abloh-designed classic Nike sneakers, creative workshops with artists and Nike executives, panel discussions with cultural innovators and tastemakers, and music performances by Sampha and Lil Uzi Vert.
Virgil Abloh + Spike Lee Panel
The event invited thousands of fans to explore an otherwise inaccessible architectural icon, while generating significant exposure and interim revenue for the developer.
