ROW DTLA
2018 - Present
Once the historic LA Terminal Market, ROW DTLA is a 32-acre industrial site in Downtown LA, featuring a collective of LA's freshest shops, restaurants and offices.
SONY Be Alpha Branding Activation
Skylight identified the overlooked parking lots, vacant produce stalls, and sky-high garage rooftops as an unparallelled district-wide canvas and repositioned the site to be a premium venue destination through a hyperlocal mix of the LA culture market, attracting some of LA’s top events.
Takashi Murakami Statue for The Billie Eilish Experience by Spotify
Skylight continues to activate the site to drive significant revenue through large-scale events and strategically placed film and photo opportunities, resulting in robust media attention, sales to the district and retail-tenant integrations.
Lululemon Editorial
West Coast Craft
Jon Hamm & Natalie Portman in Fox Searchlight Pictures' 'Lucy in the Sky'
Conan O'Brien's Team Coco Loves LA
Stranger Things: The Drive-Into Experience by Netflix + Fever
In the pandemic, Skylight worked with some of the industry’s strongest partners –– Netflix, Fever and Secret Cinema –– to bring a first-of-its-kind event format to ROW DTLA. A socially-distant, fully immersive experience blended a theme park and live performance, allowing fans to “drive-into” the world of Stranger Things.
"Now, fans who visit Skylight ROW DTLA in Los Angeles can actually “drive into” Hawkins, Indiana (where Stranger Things is set) and take a ride to the Starcourt Mall in this incredible, immersive experience.”
TRAVEL + LEISURE
Billie Eilish launched her album "WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?" in the former produce stalls, transforming each stall into a unique multisensory experience to correspond with each song on her debut album.
The Billie Eilish Experience by Spotify
The Billie Eilish Experience by Spotify
One of New York’s most celebrated independent art shows, SPRING/BREAK Art Show, made its debut in Los Angeles inside the stalls of the former produce market.
Spring/Break Art Show LA
“Set at the the Stalls at Skylight Row DTLA [...] the site organically achieved what many fairs fail to ever do: captivate audiences with something unexpected.”
Architectural Digest
