St. John's Terminal, a storage facility and former transit terminus on Manhattan's far west side, sat mostly vacant for decades. The multi-block building needed energy, interim revenue, and exposure to potential tenants.

Justin Morin Installation at Collective Design

Skylight rebranded St. John’s Terminal as Skylight Clarkson Sq and Skylight Clarkson North and made it shorthand for cool and sophistication by activating it with innovative brands such as Nike, Proenza Schouler, Spotify, Comme des Garcons, Netflix, Justin Timberlake, and making it the home of WME/IMG New York Fashion Week.

Beyonce, Kim Kardasian & Anna Wintour attend NYFW

To combat the perception of hyper-commercialism and ground “NYFW The Shows” in authenticity, WME/IMG sought a partnership with Skylight to move the official New York Fashion Week shows from the tents at Lincoln Center to unexplored downtown spaces that represented the history and fabric of New York City, making Skylight Clarkson Sq and Skylight Moynihan Station the official homes of NYFW and household names for NYC's cultural class.

Proenza Schouler NYFW Runway

“We’re looking forward to reintroducing the industry to a showcase of creative talent, style and innovation that made the New York runways famous. Part of this showcase involves staying close to inspirational hubs for fashion, art and music, and we’ve found a great home for that in Skylight Clarkson Sq.”

Mark Shapiro, President, WME/IMG, for WWD

Bella Hadid for Prabal Gurung

Gigi & Bella Hadid at NYFW

Kanye West for Yeezy

“The decision to house the new men’s fashion week at Skylight Clarkson Sq is just one of the many developments that have reinvigorated the Far West Village.”

Bloomberg Business

St. John's Terminal building Exterior for NYFW Men's

Skylight Clarkson Sq Google Home Case Study

As a result of location storytelling in a fashion context, Google Home selected Skylight Clarkson Sq to be featured as the premier destination in their ad campaign in Vogue’s prestigious September issue, their 125th anniversary edition.

Google Home x Vogue's 125th September Issue

Rag & Bone NYFW 2017

Hugo Boss NYFW 2016

Isamu Noguchi at Collective Design Fair

"Collective Design fair at Skylight Clarkson Sq., where Stadler and Noguchi’s work will move into the raw real estate of the venue’s loading dock.”

Architectural Digest

Waiting Room: Noguchi/Stadler at Collective Design Fair

SZA performing at Spotify's Grammy's Best New Artist

Skylight's repositioning of defunct St. John's Terminal into a landmark on NY's cultural map paved the way for this one-of-a-kind adaptive reuse project to become Google’s $1B, 1.3M square foot future home.

AmEx Listening Party for Justin Timberlake with Noma

Nike Air Max Con

Next Project

St. John's Terminal

2012 - 2017